Edward Achour’s collections propose singular Parisian style pieces very much in the spirit of the sixties. The brand is immediately a huge success in the United States and Japan with five stores opened in 2001 in Palm Springs. The couturier is famous for his impeccably cut jackets which combine know-how and minute attention to detail. The brand harmoniously associates luxury and humour. With the increasing success of the brand, Edward Achour decides to come to France with a first collection produced by Weill which from 2011 becomes a collection in its own right.